March on to Marketing

If you read about a classic case study in breweries like Dogfish Head Brewery, they will tell you they started early and often with marketing. On the other hand, the SBA and investors will tell you brewers often show up without a marketing plan. Neither of our founders has a passion for marketing, however we understand the importance so we are digging into Brewery Marketing Podcasts like Market the Brew and Blogs like, "Where to Spend your Marketing Dollars on a Tight Brewery Budget" by Jenay Sellars.

Due to an abundance of new breweries, its more important than ever to tell your story and stand out in the crowd of great craft beers. In the 90's craft breweries had shrunk to several hundred in the US. Now, craft breweries are moving towards 6000 with economists saying they have not 'tapped out' the market yet. Because we aren't doing this to get rich and mainly just want to help people while clearing the beer clutter from our kitchen, I'm less concerned about these numbers than other new breweries might be. However, even though we will be a 'nonprofit' that doesn't mean, no profit. We still have to make money to give back to Veterans and the community so brewery marketing for contract brewers 101 carries on in Hawaii.

Please comment with helpful craft brewing marketing websites, books, tips, etc. Mahalo!!